Red Bullet has been a pioneer in the Dutch independent music scene since its founding on April 1, 1968, officially known as Red Bullet Productions BV. As the oldest independent record label in the Netherlands still in operation, Red Bullet has a rich history of representing iconic artists and bands such as Golden Earring, Shocking Blue, Focus, Earth and Fire, Het Goede Doel, Stars on 45, Tol Hansse, Jeroen van der Boom, Wolter Kroes, Nova, Peru (synthesizer music), Vangrail, and The Soca Boys, among many others.

Originally founded as a record production company, Red Bullet has always focused on discovering, guiding, developing, and producing artists. In 1986, the Red Bullet label was established, representing many of the aforementioned artists, and continues to do so to this day. All Red Bullet releases are available on CD and, in many cases, on vinyl. Additionally, all releases can be accessed digitally through download and streaming platforms.

Red Bullet is based in Hilversum, the media capital of the Netherlands.

Nanada Music is the umbrella name for various music publishing companies, responsible for managing the compositions and songs of Red Bullet artists.